Ambra
New York | completed | 2023 | website
Italian restaurant located in the West Village. The concept was inspired by the painting "Primavera" by Botticelli. It is characterized by the effort to revive the renaissance and bring it into the modernness of the city. The space is filled with symbolic details that reflect Italian culture, with a contemporary approach that creates a warm and intimate environment.
– An invitation to a modern renaissance –
Blending a rustic vibe with refined elegance, the bar becomes a focal point against a backdrop of natural woods with a verde alpi marble countertop. Soft olive green and spring-pink velvet seating evokes the lush, sunlit landscapes of the Italian countryside, while vintage-inspired decor pieces transport guests to a cozy villa in Tuscany.
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As the Lead Designer, I was responsible for managing the design process from concept to execution. I developed the brand concept, from the selection of colors, and material palette. I worked closely with a Junior Designer, directed the document creation, and ID Set, and with the client to determine the seating plan as well as the FF&E (Furniture, Fixtures, and Equipment) selection. In collaboration with my PM, I managed the procurement process and Design Administration.
In addition, I developed the restaurant's branding package, ensuring that the brand identity was seamlessly integrated into the physical space to create a cohesive customer experience.
The biggest challenge of this project was managing the strict budget and tight deadlines. This required me to be highly resourceful and innovative in finding cost-effective solutions without compromising quality.